Sustainability in Tech

10 SEO tips for your Valentine’s Day sale • Yoast

Valentine’s Day is an interesting shopping event for ecommerce stores. Customers are looking for gifts that help express their love for one another, with flowers, jewelry, and other interesting options. It’s a great opportunity to attract and convert online shoppers. Here are some SEO tips to help make the most of your Valentine’s Day sale! … Read more

I Reviewed the Best AI Image Generators for 2025

I tested the most popular AI image generators to discover their greatest strengths and weaknesses. At Ahrefs, we have a team of extremely skilled (and very human) designers, but not everyone has that luxury. I wanted to know: are AI image generators useful for spinning up quick social media posts, creating blog post graphics, or … Read more

How to create an effective SEO roadmap • Yoast

The start of the year is always a good moment to start or update your SEO roadmap. This is a structured collection of tasks you plan to do to enhance your site’s performance. If you already have one, great! If not, read this article to find out what you can do and why you need … Read more

Our 9 Best ChatGPT Alternatives for 2025 (So Far)

During my flat-sharing days, I had a housemate that would follow me room to room, chattering away for hours—even when I hid in the bathroom for some peace, he’d monologue at me through the door. ChatGPT reminds me of him—nice enough, spits out some interesting facts, but boy can that AI go on. And, unfortunately, … Read more

100 Most Expensive Keywords for Google Ads in 2025

Get the week’s best marketing content These are the 100 most expensive keywords on Google Ads, along with their monthly search volume and cost per click (CPC). 100 most expensive keywords on Google Ads in the U.S. Keywords Cost per click car accident lawyer edinburg $1,490 car accident attorney edinburg $1,490 software development romania $1,380 head … Read more

Marketplace SEO tips to improve product listing visibility • Yoast

You can sell your products online in many marketplaces, and all these platforms benefit from SEO. From improving your photos to writing better product descriptions, on-page SEO is key if you want your product listings to rank in search. What is marketplace SEO? Marketplace SEO is about making a platform with many sellers — like … Read more

10 Tactics We Used to Sell Out a 500-Person Conference

Last year, we ran Ahrefs Evolve: a sold-out, 2-day, 500-person conference at Pan Pacific Orchard in Singapore. I interviewed Shermin Lim, our events marketer, to find out how we marketed the conference and sold out all our tickets. Here’s everything we did to promote the conference. You can use these same strategies (or be inspired … Read more

Generative AI is making traditional ways to measure business success obsolete

Businesses are already being radically transformed by artificial intelligence (AI). Tools now exist that offer instantaneous, high-quality results in improving certain operations without the burden of high costs or delays. In fact, generative AI could completely upend the traditional ways that we measure success in business. Generative AI refers to programs that produce high-quality text, … Read more

A rising tide of e-waste threatens our health, the environment and the economy

Our growing reliance on technology at home and in the workplace has raised the profile of e-waste. This consists of discarded electrical devices including laptops, smartphones, televisions, computer servers, washing machines, medical equipment, games consoles and much more. The amount of e-waste produced this decade could reach as much as 5 million metric tonnes, according … Read more

Understanding shopping cart abandonment • Yoast

As webshop owners, we continuously refine our checkout process by monitoring shopping cart abandonment and running A/B tests. Why do some users fail to make purchases even after adding products to their carts? This article explores that question while considering diverse perspectives about abandoned shopping carts. Shopping cart abandonment occurs when online shoppers add items … Read more