Sustainability in Tech

How I Boosted Traffic by 72% With Ahrefs’ AI Content Helper

Any content writer with skin in the game knows the sinking feeling that comes with the traffic “flatline of nope” after that initial “spike of hope”. Content dates, traffic dips. It’s a tale as old as… web 1.0. But recently I’ve cottoned on to a new strategy that’s helping me claw back some of those lost … Read more

63% of Websites Receive AI Traffic (New Study of 3,000 Sites)

We studied the traffic of 3,000 websites to better understand the size and make-up of AI traffic—including how much of it is being sent, the most common referral sources, and how that differs depending on the size of the site. We analyzed the traffic differences between sites driving greater than 10,000 visitors, between 1,000 and 9,999 … Read more

Which one should you choose? • Yoast

SEO and PPC are two of the most important strategies for increasing your website’s visibility. While they both aim to attract more traffic, they operate differently. They also serve different purposes. Here, we’ll discuss SEO vs. Pay-per-click advertising and how to choose the best option for you. Understanding SEO and PPC As we all know, … Read more

The Best AI Content Optimization Tools for 2025

Content optimization tools make writing and ranking top-quality content a whole lot easier. That goes double for the latest generation of AI-powered tools. Great optimization tools can identify missing topics and keywords, suggest and refine headers and titles, generate meta-data, and show tons of useful information about your competitors’ articles. If you aren’t using an … Read more

How Do AI Content Detectors Work? Answers From a Data Scientist

There are tons of tools promising that they can tell AI content from human content, but until recently, I thought they didn’t work. AI-generated content isn’t as simple to spot as old-fashioned “spun” or plagiarised content. Most AI-generated text could be considered original, in some sense—it isn’t copy-pasted from somewhere else on the internet. But … Read more

Enterprise SEO Platform Buying Guide

Onboarding an enterprise SEO platform can be a long and difficult process. Getting rid of a bad solution once it’s integrated into your systems can be even harder. Make sure you do your homework and select the right platform for you. Choosing an enterprise SEO platform can be complicated. Let’s look at what is involved in … Read more

How to Build an SEO Topical Map (With Template)

An SEO topical map is the roadmap for your website’s content strategy. Its core function is to organize your website’s content in a clear hierarchy of topics and sub-topics.  It helps you: Make it easier for users to navigate your website Signal to search engines that your content comprehensively covers a topic Become an authority in a … Read more

35 Post-Event Survey Questions From Our Sold-Out Conference

In October 2024, we organized a sold-out, 500-person conference called Ahrefs Evolve in Singapore. We’ve already covered how we planned the event from start to finish and how we promoted the event. This time round, it’s about how our events can be better next time. Like any good event organizer, we sent out post-event surveys to … Read more

My Process for High-Quality, SEO-Friendly Articles

AI can write, but let’s be honest; it can also sound (dare I say) robotic.  Without a clear process, AI-generated content can feel generic, miss SEO opportunities, or just not sound like you. The trick? Use AI as a tool, not a shortcut. This AI content creation process helps you: Get AI to generate usable content … Read more

Tools and tips for SEO success • Yoast

SEO is like a never-ending story. There are always things to do. And these things need your undivided attention, from keyword research to content audits and performance reporting. Many of these are repetitive, recurring, and time-consuming. And that’s why you need SEO automation.  What is SEO automation? By automating SEO, you use tools and software … Read more